Public Relations Managing Director

Leading integrated agency is looking for their next leader for their PR Division. The Public Relations Managing Director will report directly to the Group CEO and have hte following direct reports: Account Executive, Account Manager, Account Director, Senior Account Director

Purpose of the role:

To manage the existing portfolio of clients through the Client Service and Creative Teams through strategic and tactical direction. Drive adherence to strategy with both Agency and the client.

KEY RESPONSIBILITIES

Day to Day:

  • Manage the delivery and set income targets for one or a group of clients
  • Explore and recommend new cost effective/innovative methods to deliver campaigns
  • Overall delivery of client briefs through active team management and distribution of workload
  • Manage all day-to-day activities relating to the client account
  • Understand the role of communication within the broader business context to aid the development of the agency’s relationship with the client from advertising supplier to marketing communication partner and Brand Leader
  • Ensure a thorough understanding of the production processes and costs in order to maximize agency profitability and client budgets
  • Deliver business initiatives that enhance the development of skills, knowledge and good practice
  • Implement change within the business to achieve operational excellence
  • Explore and secure opportunities for organic growth and cross-selling
  • Assist with New Business activities e.g. Project Management of a pitch
  • Ensure clear understanding of the client’s business requirements and to translate this into clear deliverables for your team
  • Foster good relationships across the agency departments.
  • Lead & drive integration between various agencies working on the Client’s account
  • Adhere to company guidelines, such as timely completion of company Goals, time sheets, accurate revenue forecasts and achieving ultimate utilization of budgets and targets
  • Ensure understanding of the relevant client contract and relevant legal/regulatory guidelines
  • To actively network within the industry to identify and create potential leads, contacts and opportunities
  • In conjunction with the CEO and other department heads ensure a sound and meaningful relationship with the client
  • Contributions to Agency publications
  • Client entertainment

Client

  • Continuously provide input into the strategic direction of each client account and ensure communication of any directional changes to your team and to the creative teams
  • Seek opportunities to develop more business opportunities for your client, utilizing additional services whenever possible
  • Routinely review client account with management to assess business potential and profitability of account relationships
  • Ensure that neither the agency nor the client veer off the strategy
  • Build the strength of the business relationship through delivery of value-added services
  • Debate and agree final creative work with direct reports, Creative Director as well as lead

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